The Beauty of Masks

Masks have become the #1 accessory of 2020. Regardless of our opinions, we in the beauty industry must embrace this new fashion trend and “wear it like we mean it.” People look to us to set the tone when it comes to fashion and this, my friends, is no different.

Look for the Benefits

For many people, trying to incorporate a beauty routine around a giant piece of cloth covering up their face can be intimidating. While putting on makeup right now might seem unnecessary to some, it can make a huge difference in creating a sense of normalcy, helping to navigate through these overwhelming circumst­ances. Let us not forget science backs up the saying “look good, feel better.”

Not only should we still look the part, but we now have a huge responsi­bility on our hands to help our clients as they work through “the new normal.” We are the experts for all tips when it comes to the world of beauty and now that means how to look your best while wearing a mask.

There are many things to consider when having to wear a mask daily. The pros of wearing masks is you can rock glamorous eye makeup, big bold lashes and sharp brows. The cons, of course, are unwanted breakouts, makeup moving and sweat, among other things.

Remember, it is our job to not only set the tone but to also to educate our clients. This is a perfect time to set up virtual sessions or social distance appointments with our clients and coach them through this process. This is not a problem. This is an opportunity! Think about the old saying, “Give a man a fish, he eats for a day. Teach a man to fish and he eats for a lifetime.”


Original article can be found here.